The Difference Between SEM and SEO

By jstanek

The phrases SEO (search engine optimization) and SEM (search engine marketing) are similar and sometimes used interchangeably, but SEO and SEM are different services. Click here to read more

Why style guides are important

By jstanek

One of the most essential documents any business can have is a brand style guide, yet many don’t have one. Why are style guides so important? They ensure brand consistency throughout any collateral you produce – no matter who created it. Style guides (or brand bibles) contain all the necessary information to create whatever your…